10 · Guide
Making a QR code takes thirty seconds. Making one that a team can repoint, rebrand, and report on months later takes five steps — here they are.
Step 1–2
Pick dynamic so the destination stays editable after print, then paste the landing page URL. Static is only for codes you will never need to change.
Step 3–4
Load your workspace preset for colors, shape, and logo, then scan the preview on both iOS and Android before it goes to the printer.
Step 5
Export SVG for print and PNG for screens, then watch scans by country, device, and referrer in the shared dashboard.
Workflow
Creating the code is five minutes. Managing it well is a lifecycle — brief, build, approve, launch, measure, retire.
Write the destination's job in one sentence and who owns it. Ambiguity here is what produces codes nobody dares to change later.
Create as dynamic, apply the workspace naming convention, and pull colours and logo from the shared preset instead of styling freehand.
Someone other than the creator scans the proof on iOS and Android at the real distance and confirms the destination on mobile.
SVG to print, PNG to digital, with a quiet zone and a written call to action beside the code in the layout.
Scan volume by placement, device split, and geography. Compare against the baseline you set at launch.
At campaign end, repoint to an evergreen page, archive the code with its totals, and note the outcome for the next team.
Best practices
A checklist worth pinning next to your campaign calendar.
The one-off exception is a code that genuinely can never change. Everything else stays editable.
Roughly one-tenth of the reading distance: 2 cm on a table card, 30 cm on a poster read from three metres.
Lighting, angle, and surface curvature all matter. A code tested only on a monitor is a code untested.
A dead destination on printed material is worse than no code. Quarterly audits exist for exactly this.
Sign in, choose dynamic or static, paste your destination URL, style the code with your brand colors and logo, test the scan on a phone, then export PNG or SVG.
Dynamic, almost always. Static codes bake the URL into the image, so a wrong link means a reprint. Dynamic codes are editable and reportable.
A safe rule is one-tenth of the scan distance: 2 cm for a table card scanned at 20 cm, 30 cm for a poster read from 3 m. Always export SVG for print.
Scan the preview with both an iPhone and an Android device, in the lighting and at the distance the real placement will have.
Free plan includes 3 dynamic codes. No credit card required.
Create your first QR code