03 · Branded

Put your logo in the middle of the QR code.

QR Lift renders your logo in the safe zone at the center of the code, with high error correction so scans stay reliable across print and screen.

Safe by default

Error correction handled

We auto-boost error correction so your logo doesn't break scannability.

Any format

PNG or SVG, transparent bg

Vector SVG for print and packaging. Transparent PNG for overlays and dark backgrounds.

Style controls

Colors and shapes

Foreground / background colors, three module shapes (square, rounded, dot).

Workflow

Branded code workflow for a distributed team

Logos raise the failure risk of a QR code. This workflow keeps branded codes on-brand and scannable across everyone who makes them.

  1. 1

    Approve one logo asset

    Pick a single square, high-contrast version of the mark for QR use and store it in the workspace. Ad-hoc logo files are the main cause of inconsistent codes.

  2. 2

    Save it into the brand preset

    Bake the logo, colours, and module shape into a preset so a teammate cannot accidentally ship a code with last year's mark.

  3. 3

    Generate dynamic, then style

    Create the code as dynamic first so the branded artwork you are about to approve stays valid even if the link changes.

  4. 4

    Scan-test the branded proof

    A logo consumes error-correction budget. Test the exact styled export on both platforms, at real size, before it reaches a printer.

  5. 5

    Export SVG for print, PNG for screen

    Ship vector to print partners and raster to the web team so nobody rescales a bitmap and softens the modules.

  6. 6

    Re-issue on rebrand, don't reprint

    When the logo changes, regenerate the artwork for future runs — but keep the same dynamic destination so existing prints stay valid.

Best practices

Branding best practices that don't break scans

Everything below is about protecting the scan while still looking like your brand.

Keep the logo under the safe zone

Our editor sizes it automatically. Manually oversizing a mark is the fastest way to a code that fails in low light.

High contrast beats brand-exact

If your brand colour is pale, use it as an accent and keep the modules dark on light. A code nobody can scan is not on brand.

Never invert without testing

Light modules on a dark background work on many scanners and fail on some older ones. Test before committing to a print run.

Lock the preset, not the person

Presets scale; style guides in a PDF do not. Put the rule in the tool so every teammate inherits it.

Frequently asked

Won't a logo break the QR code?

Not when it stays inside the center safe zone. QR Lift uses high error correction and enforces sizing so scans stay reliable.

What image format should I upload?

PNG with a transparent background works best. SVG is also supported.

Can I match brand colors exactly?

Yes — hex input for both foreground and background.

Ready to try it?

Free plan includes 3 dynamic codes. No credit card required.

Design a branded QR code