02 · Dynamic

Dynamic QR codes. Change the destination anytime — no reprint.

Every dynamic code routes through a short link on our domain. Edit the destination the moment your campaign, menu, or landing page changes.

Editable

Repoint after print

The QR image stays the same. The destination is yours to change forever.

Smart routing

Rules by device, country, time

First match wins. Send iOS users to the App Store, Android to Play, EU to your GDPR page.

Forensic scans

Per-scan detail

Not just totals — every scan with UA, OS, browser, referrer, and geo, timestamped.

Workflow

How teams manage a dynamic QR code after it ships

A dynamic code is a live asset, not a file. This is the operating routine for keeping one healthy across its lifetime.

  1. 1

    Reserve the short link first

    The short link is the thing that gets printed, so lock the slug before design starts. Use a readable slug tied to the placement, not a random string.

  2. 2

    Point at a stable landing page

    Send the code to a page you control and can edit, not to a third-party URL that might change. That gives you two levers — the redirect and the page itself.

  3. 3

    Document the change policy

    Write down who may repoint the code, and what notice the rest of the team gets. Most bad QR incidents are a well-meaning edit nobody else knew about.

  4. 4

    Use smart routing instead of extra codes

    Device, country, and time rules let one printed code serve iOS, Android, and regional pages. Fewer codes means fewer things to keep alive.

  5. 5

    Review scan health weekly

    Compare this week's scans to last. A sudden drop on a permanent placement usually means the asset was removed, covered, or damaged.

  6. 6

    Plan the end state

    Every campaign code should have a defined destination for after the campaign — an evergreen page, a redirect to the hub, or a graceful 'this promotion ended' page.

Best practices

Dynamic QR best practices for teams

Rules that keep a growing library of editable codes trustworthy.

Change the destination, not the code

If the offer changes, repoint. Generating a fresh code for a small change orphans every asset already in the wild.

Keep UTMs on the destination

Storing campaign tags on the redirect target means you can re-tag mid-campaign without reprinting anything.

Test the redirect after every edit

Repointing takes a second; scanning to confirm takes five. Make the confirmation scan part of the edit routine.

Log the reason for each change

A one-line note on why a destination moved turns your audit trail into something a new team member can actually read.

Frequently asked

What's the difference between static and dynamic QR codes?

Static codes bake the URL into the image itself — permanent, no analytics. Dynamic codes point at a short link you control, so you can change the destination and see who scanned.

Does a dynamic QR code slow scans down?

No noticeable delay. The redirect adds a few dozen milliseconds; users land on the destination effectively instantly.

Do I need a paid plan to use dynamic QRs?

Free includes up to 3 dynamic codes. Pro removes the limit and adds full analytics and smart routing.

Ready to try it?

Free plan includes 3 dynamic codes. No credit card required.

Create a dynamic QR code